Designer Danny

I created Wine Cards to help students learn relevant characteristics of different wines. I sampled and documented over 400 wines from different parts of the world in order to understand how climate and winemaking practices influence its taste. During that time, I started to refine the idea for Wine Cards. After about a year of design and testing, I created a few different sets that I sold at markets.

For over a decade, I helped support the LeadsOnline marketing team by creating hundreds of marketing pieces, ranging from conference banners, logos, handouts, digital and printed publication adverts, shirt and merchandise designs (hats, mousepands, notepads, pens, etc.), patches, and capability graphics used in sales materials.

An updated logo, photography, and website for Naomi's Village, a children's home in Nairobi, Kenya. These updates helped streamline sponsorships and donations for the children at the home. A new site flow was established, reducing friction. An Admin Portal was created to allow for management of content. This project included a trip to Kenya, where I captured photographs for Art for Hope, an annual fundraiser that helps raise funds for the home.

Every year, the LeadsOnline Leadership Conference takes on a different visual theme. Each theme is based on the location of the conference.

The conference brings together law enforcement from across the country for valuable networking opportunities. I collaborate with the marketing team to create shirts, signage, bags, name tags, web banners, and other items, along with their associated graphics.

A presentation used by the LeadsOnline sales team for showcasing LeadsOnline's application features. It's a dynamic presentation generated from the company's internal custom CRM. The slides change depending on the options selected by the user generating the presentation.

An updated user registration process that includes new visuals, improvements to system infrastructure, and enhancements to the company's internal CRM software. Previously, registration was completed through a single page long form with a combination of inputs. For the updated registration system, The number of fields was reduced, and the process changed to a series of digestible steps instead of one long single page.

I met Sergeant Heather Mundell from Darth Blue Tac through my work with LeadsOnline. I helped bring to life her concepts for the company's logo and accompanying collateral. The skull with circuitry was a specific design element that Sgt. Mundell requested. The font, Azote Regular, happened to fit well stylistically.

A cool identity for a cool dude. John Alexander is both a client and a work collegue who I've worked with for over a decade in a variety of projects. In between work, we like to discuss the art and science of both spirits and wine. John, a skilled software developer and whiskey connoisseur, approached me to create a personal logo based on the Libbey whiskey glass, the official tasting glass of the Kentucky Bourbon Trail.

This collection of logos is a mix of personal and professional work from the last 15 years. Most of my logos are pictorials that use geometric shapes, bright colors, lines, and negative space, with the goal of creating interesting images!

UNIFORM is an internal design repository created to serve the marketing needs at LeadsOnline. The portal includes sections for logos, colors, and fonts, as well as product descriptions and PowerPoint template resources.

For this refresh, stakeholders requested to retain the original color scheme of the logo as well as the magnifying glass emblem. Overall, the spirit of the original logo was to remain intact with some adjustments to modernize its look. Dozens of alternate magnifying glass emblems were considered before selecting the final. From the new logo, a second logo was created for UNIFORM, LeadsOnline's internal design system and asset library.

A sales leads form used by LeadsOnline staff to network with potential clients at conferences. Throughout the year, LeadsOnline makes an appearance as a vendor at a variety of conferences for showcasing crime solving technology. Staff interact with attendees by exchanging information, answering questions, and providing on-the-spot training for LeadsOnline products. Responsive styling on the form ensures that it can be used on mobile devices.

A limited edition challenge coin for LeadsOnline top accounts. Challenge coins are typically used to commemorate a visit to an agency or organization. The medallions often include symbols, statements, and values important to their respective organizations. The LeadsOnline coin includes symbols of Texas (where the company originated) and symbols recognized in the law enforcement industry, along with the company's mantra: Advance Cases Faster.

As part of the merger of LeadsOnline and Forensic Technology (the leader in 3D imagery and automated ballistic identification hardware), a new Trust page needed to be planned. The Trust Center is for customers to verify LeadsOnline's security details, as well as access relevant security documentation (CJIS, SOC 2, SOC 3). The challenge with designing a Trust Center housing a large amount of content is making sure the content is concise and accessible.