LeadsOnline Identity Refresh

For this refresh, stakeholders requested to retain the original color scheme of the logo as well as the magnifying glass emblem. Overall, the spirit of the original logo stayed the same, with some adjustments to modernize its look.

LeadsOnline is the leading investigations software used by law enforcement agencies nationwide. The brand identity has almost always included the colors red, black, and white, as well as the magnifying glass and fingerprint elements. For the updated logo, dozens of alternate magnifying glass emblems were considered before selecting the final. The fingerprint element was removed entirely. From the new logo, a second logo was created for UNIFORM, LeadsOnline's internal design system and asset library.